About Aalta

Wear Your Attitude…

Todays fashion is about being YOU. It also means looking damn good – and being comfortable with it. What matters at the end of the day is how comfortable you are in what you’re wearing and how confident you feel. Find your groove, wear clothes that represent who you are, and stick to that.


AALTA symbolizes – indigeneity , new beginning and good luck. Alta is a red dye that is applied to the hands and feet of women, during marriage ceremonies and festivals in the Indian subcontinent.
The brand AALTA aims to bring in a fresh perspective to the attire called Saree. Their tagline being “Wear Your Attitude’ which centres on offering a range of attire blended with modernity and tradition. Each of AALTA textile is handpicked from the master craftsmen around the country and some value addition is made on each piece making a unique experience for someone draping it.
Each of the AALTA designs have been created keeping in mind the fine tradition of our vast and diverse country and its very unique nook and corners. AALTA aims at assisting to find your groove, wearing clothes that represent who you are and be comfortable.

Who We Are?

AALTA has been founded by 3 women , Tanima Roy Chowdhury, Shilpa Chakraborty & Nilanjana Banerjee. Their mutual love for Sari lead them to look at creating their own brand which can house variety of textiles and designs under one house. Beautiful designs can be made into an affordable luxury is something that they aim at.
Three of them have been leading a whole encompassing corporate life and have been donning sarees ever since and they felt the need of being comfortable while wearing a beautiful attire. What matters at the end of the day is how comfortable you are in what you’re wearing and how confident you feel. Their Brand aims at bringing that element of Comfort and Style weaved together.

Tanima Roy Chowdhury

Director, catalyst Advisory Services, the initial segment of Tanima’s career saw her work in corporates like Usha Martin Telecom, Fascel, Star TV, ANZ Grindlays and Standard Chartered. Shifting focus she joined Academics in 2004. A gold medallist from CU, she was a passionate teacher. She has a double certification in Global Career Counselling from Univariety and The University of California, Los Angeles (UCLA). Catalyst Advisory Services was started with a dream to help students choose their right career fit. She has been a career professional for 20 years .She holds a Public Relations Diploma, a certificate in Soft Skill training Certificate in Time and Stress Management. She is also a certified Lean Six Sigma Yellow Belt and has been conducting soft skill workshops for colleges across India.

Shilpa Chakraborty

Director, Gray Matters Consulting. Founder & Partner OffTrack Ventures LLP, Shilpa has over 23 years of work experience. She was Head of HR for TIL India & Nepal and Advisor to Myanmar. She worked in E&Y in HR Consulting in India, the SAARC Countries & Middle East. Her expertise lie in linking business strategy to HR and driving organizational transformation exercise. Shilpa had been instrumental in setting up and running the Café Chain TRIBE in Kolkata with 3 outlets, along with a Mughal Cuisine restaurant – DASTAAN and also a Bakery – CAKE WALK. Shilpa is an MBA from Symbiosis, Post Graduate in Business Finance from Calcutta University. She is a Certified Change Management Expert along with being a Six Sigma Deployment Champion She has won several Awards and has been associated with various Chamber of Commerce in India